Do these sound familiar...
You have a creative passion or side-hustle that you want to turn into a career, but you don’t know where to start.
You're naturally creative, but not naturally business-minded, and need someone to show you a clear roadmap for how to create a thriving business.
If that sounds like you - then we think you've come to the right place!
Giiiiiirl, we have been there. The 10 page long to-do lists and endless googling ("how to write a business plan" ... "how to get paying clients" ... "what is SEO?"). That constant, nagging feeling of self-doubt and overwhelm. You either don't know where to begin, or don't know if what you're currently doing is even working. You might be stuck in Analysis Paralysis mode, wondering how to attract the kind of clients who don't question your value, or just feeling stuck. Well, that's where we come in, babes!
"No bullshit, my business would not be where it is today if it weren’t for Jodi and Syl. Not. Even. Fucking. Close. From helping me stay true to my brand identity, to providing me with tools to work on my SEO, to giving me the push I needed to launch my website… there is not a single aspect of my business that hasn’t directly benefited from the insights, advice and knowledge of these two women. Jodi and Syl are my business fairy godmothers, and The Badass Brand Academy is their magical fairy dust."
Sylvia Wong | Digital Marketing Strategist & Calligrapher
Sylvia is a downtown Toronto girl who loves her city as much as Drake does. When she's not working at her day job as a Lead Digital Marketing Strategist, she's moonlighting as a Modern Calligrapher. Her specialty lies in brand identity and creating authentic, engaging marketing initiatives, as well as using Instagram as a lead generating machine.
Jodi Tellier | Calligrapher & Sassy Businesslady
Jodi is the Artist, Calligrapher, & Coffee Addict behind Someday Art Co. She runs her Calligraphy Business full time in Montreal. She is known for her romantic, fine-art calligraphy style, and candid approach to social media. Since starting her business, she has absorbed as much knowledge as possible on topics such as branding, digital marketing & passive income. She loves to talk shop and share her knowledge with like-minded creatives.
We both run successful creative businesses, we both have unique brands, and we both serve a high end client clientele - who come directly to us.
We created The Badass Brand Academy to be the resource that we didn't have when we first started out.
There is so much information out there to absorb - it's easy to get lost in a sea of business articles and conflicting opinions when you're going it alone. There is no clear path to follow when you choose to take your career in a non-traditional direction. A lot of amazing & talented aspiring entrepreneurs never get their idea off the ground, simply because they get too overwhelmed to execute their vision.
Our goal is to show you how To Make a Living Doing What You Love, without years of trial and error and overwhelm
StartStep 1. Building Your Brand | Find Your Creative Voice & Define Your Values (9:27)
StartStep 2. Establish Your Niche & Pinpoint Your Offerings (5:42)
StartStep 3. How to Turn Your Competition into your Community & Foster Important Relationships (9:00)
StartAssignment 1 | Brand Identity, Core Offerings & Portfolio
StartTime Is Money | How to Invest Your Time Wisely (14:11)
StartPremium Pricing | Positioning Your Brand | Pricing with Confidence: A Stage-Mom Pep Talk | Structured Pricing vs. Hourly Pricing (10:23)
StartDiversifying Your Income with Multiple Income Streams & Passive Income (13:36)
StartMaking a Profit Plan | How to plan your Revenue for the entire year (15:14)
StartAssignment 2: Build Your Own Pricing Structure
StartAssignment 3: Profit Plan Workbook
"I had been stuck in the planning stage for months, but after learning about how simple setting up a website & doing my own SEO actually is, I’m finally ready to launch my health & wellness blog - without having to pay someone else to design it, which was my original plan. All of the tips and tricks that Syl & Jodi have given me have made me feel confident in my personal brand, and fully capable of pulling the trigger on starting my own business! "
Frequently Asked Questions
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*Enrollment is open for a limited time! Sign up before September 4th to secure your spot in the Fall Semester!*
*Please Note - Prices are in USD, but have been adjusted to reflect their CAD value. Monthly Live Q&A's will take place for the remainder of 2019. Schedule TBD for 2020.