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Luxury Lettering 101
Introduction
Getting Started (6:50)
Join the Facebook Group & Add Yourself to the Directory for Job Leads & Referrals
Module 1: How to Get Hired by Luxury Brands
Hiring Yourself (3:14)
Curating Your Portfolio (7:43)
SEO 101 (16:47)
Module 2: Common Surfaces & Corresponding Tools
Considerations for Surfaces (2:32)
Calligraphy on Glass | Perfume Bottles, Champagne Bottles, etc (5:46)
Calligraphy on Leather & Fabric Items (6:02)
Calligraphy on Paper & Packaging (4:01)
Calligraphy on Textured & Miscellaneous Surfaces (2:40)
Tracking Your Output/Time (6:44)
Module 3: A brand reached out to you… now what?!
Different Types of Clients | Agencies, Brands, etc (7:29)
Questions to ask & Information you need to know (6:36)
Quoting the job: Hourly Rates & Additional Fees (14:40)
Samples of Brand Requests (10:18)
When to say NO & Communicating your Boundaries (5:15)
Module 4: Before You Go On-Site
Marketing Yourself & the Event (9:26)
On-Site Packing List (10:16)
Dress Code Decoded (7:40)
Module 5: Professional Practice
On-Site Etiquette (6:22)
Managing Customer Expectations (4:32)
Hope for the best, Prepare for the worst: Nightmare scenarios and what to do (2:54)
Module 6: Creating Repeat Clients
Laying the Foundation for Future Business (6:29)
Bonus Module: Contracts - Why you need one, and what to put in it
Contracts (& other fun legal things!) (31:56)
Bonus: A New Income Stream!
Someday Art Club Affiliate Training (17:33)
Laying the Foundation for Future Business
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