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The Badass Brand Academy
Introduction
Meet Your Momagers & Join the Facebook Group!
The Business Essentials Library
Module 1: The Heart of Your Business | A Step-By-Step Guide to Starting Strong
Step 1. Building Your Brand | Find Your Creative Voice & Define Your Values (9:27)
Step 2. Establish Your Niche & Pinpoint Your Offerings (5:42)
Step 3. How to Turn Your Competition into your Community & Foster Important Relationships (9:00)
Assignment 1 | Brand Identity, Core Offerings & Portfolio
Module 2: Money Moves
Time Is Money | How to Invest Your Time Wisely (14:11)
Premium Pricing | Positioning Your Brand | Pricing with Confidence: A Stage-Mom Pep Talk | Structured Pricing vs. Hourly Pricing (10:23)
Diversifying Your Income with Multiple Income Streams & Passive Income (13:36)
Making a Profit Plan | How to plan your Revenue for the entire year (15:14)
Assignment 2: Build Your Own Pricing Structure
Assignment 3: Profit Plan Workbook
Module 3: Get Your Sh*t Together
Someone wants to hire you - Now what?! (7:28)
Systems & Processes Overview (21:13)
The A-Z of A Freelance Booking (11:50)
American Horror Story: Business Mistakes Edition (AKA: Things You Should Avoid Doing) (9:45)
Assignment 4: Set Up Your Client Journey (2:03)
Module 4: Market Your Magic - All About Digital Marketing & SEO
Digital Marketing for Creatives | An Overview (12:31)
To Etsy or Not To Etsy? (9:09)
Website Checklist (5:57)
SEO 101 (15:19)
How to Create Original, Buzzworthy Content (5:46)
Optimize Your Instagram (22:18)
Assignment 5: Your Marketing Map
BONUS CONTENT
BONUS: Social Media Photography Cheat Sheet
Bonus: A New Income Stream!
Someday Art Club Affiliate Training (17:33)
Step 3. How to Turn Your Competition into your Community & Foster Important Relationships
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